Post-acquisition branding and strategy
New market entry
Azul Digital is a new collection of services powered by Spend Matters that aligns marketing, sales, product, executives and investors.
We’ve tracked the procurement, finance and supply chain technology space for two decades. We get this stuff. And we love it. Clients have come to us for years to amplify their voices and make their “kit” resonate with the world. Now we can do it for them with insider know-how and outsourced accountability and ownership.
You were hired to do your job for a reason. And you’re probably damn good at it. We’re not here to “consult,” or “land and expand” or go after “low hanging fruit.” We want to help fill in gaps where our collective knowledge can boost what you’re already doing — or get you off to a dashing start. And then repeat, repeat, repeat.
Azul Digital brings a worldy network of professionals that can execute locally in any target market or industry you throw our way. With panache. Esoteric industry and country targeting + lead generation in a corner of Europe? We’ve got you covered. Starting or scaling in North America? Bulls eye! Expanding into LATAM? Sí por favor!
Getting $#it done (creatively)
’60s soul music on original 45s, flaky sea salt, hot yoga, listening to yacht rock while wearing Breton stripes, humbly taking credit while saying "no really, it was YOU guys"
the term "low-hanging fruit" in a business context, when people chew ice at the movie theater
Ultimate life dream:
To retire to a vineyard where she’d cook a lot of delicious food and tromp around the vines on a precocious horse named Jim, surrounded by a pack of loyal and trusted dogs.
Real-life success story
Being a global citizen, wine/beer making, running (to burn off all the wine and beer!), experimental cooking, power boating, rowing, and making an impact
Lime trees that don‘t produce limes, phones that make too much noise, boats that don’t work, poor customer service, people who say it isn’t possible
Get up on time, make coffee and tea, go for a run by the sea, chat with the kids, focused bursts of work, mixture of working, planning and interacting with others, a few coffee breaks (and an Earl Grey tea in the afternoon) - getting stuff done and seeing results. Then enjoying a nice meal and catching up with friends and colleagues all over the world all the time on multiple devices.
Don "Domain Expert" Draper
History and economics, road + trail running, little ideas made big, stoicism, vegan junk food and the intersection of numbers and words.
Not really any (except cancel culture). An eternal optimist.
Making breakfast for the kids, fasting for 18-20 hours (with great black coffee), being productive all day, a tough run and a sauna. Followed by a Pliny (if you have to ask, I’m buying you a PBR!) and great conversation with new and old friends.
Taking Care of It
Saying “hi” to dogs that I see on the street, eating salty snacks, finding editing errors in books and magazines, bringing my “A” game to karaoke, collecting useless information so I can destroy at trivia games, watching good improv, struggling to speak French.
Poor grammar, figuring out what to make for dinner, adults who do magic.
Ultimate Life Dream
To spend my days in a Parisian café: sipping espresso, reading novels, people-watching and, hopefully, improving those aforementioned French-speaking skills.
The Azul Digital team believes in a world where marketing and sales are free of cliches and tricks. Where mutual trust drives honest, metrics-based outcomes. And where relationships are measured based on defined goals and metrics which are agreed upon together. We base all of our work on demonstrated value and trust, not just to our clients, but to the procurement, finance and supply chain industries as a whole.