Go-to-Market
Global market sizing, planning and execution
Post-acquisition branding and strategy
New market entry
Product naming
Differentiators
Azul Digital is a new collection of services powered by Spend Matters that aligns marketing, sales, product, executives and investors.
Why Azul Digital?
PASSIONATE &
EFFECTIVE BRAIN TRUST
We’ve tracked the procurement, finance and supply chain technology space for two decades. We get this stuff. And we love it. Clients have come to us for years to amplify their voices and make their “kit” resonate with the world. Now we can do it for them with insider know-how and outsourced accountability and ownership.
EXECUTION &
INDUSTRIAL SCALE
You were hired to do your job for a reason. And you’re probably damn good at it. We’re not here to “consult,” or “land and expand” or go after “low hanging fruit.” We want to help fill in gaps where our collective knowledge can boost what you’re already doing — or get you off to a dashing start. And then repeat, repeat, repeat.
LOCALIZED &
TAILORED
Azul Digital brings a worldy network of professionals that can execute locally in any target market or industry you throw our way. With panache. Esoteric industry and country targeting + lead generation in a corner of Europe? We’ve got you covered. Starting or scaling in North America? Bulls eye! Expanding into LATAM? Sí por favor!
Services
Meet the team
Sheena Smith
Managing Director
Getting $#it done (creatively)
Likes:
’60s soul music on original 45s, flaky sea salt, hot yoga, listening to yacht rock while wearing Breton stripes, humbly taking credit while saying "no really, it was YOU guys"
Dislikes:
the term "low-hanging fruit" in a business context, when people chew ice at the movie theater
Ultimate life dream:
To retire to a vineyard where she’d cook a lot of delicious food and tromp around the vines on a precocious horse named Jim, surrounded by a pack of loyal and trusted dogs.
Julian Kulkarni
Managing Director
Real-life success story
Likes:
Being a global citizen, wine/beer making, running (to burn off all the wine and beer!), experimental cooking, power boating, rowing, and making an impact
Dislikes:
Lime trees that don‘t produce limes, phones that make too much noise, boats that don’t work, poor customer service, people who say it isn’t possible
Ideal Day:
Get up on time, make coffee and tea, go for a run by the sea, chat with the kids, focused bursts of work, mixture of working, planning and interacting with others, a few coffee breaks (and an Earl Grey tea in the afternoon) - getting stuff done and seeing results. Then enjoying a nice meal and catching up with friends and colleagues all over the world all the time on multiple devices.
Jason Busch
Founder and Creative Advisor
Don "Domain Expert" Draper
Likes:
History and economics, road + trail running, little ideas made big, stoicism, vegan junk food and the intersection of numbers and words.
Dislikes:
Not really any (except cancel culture). An eternal optimist.
Ideal Day:
Making breakfast for the kids, fasting for 18-20 hours (with great black coffee), being productive all day, a tough run and a sauna. Followed by a Pliny (if you have to ask, I’m buying you a PBR!) and great conversation with new and old friends.
Our Philosophy
The Azul Digital team believes in a world where marketing and sales are free of cliches and tricks. Where mutual trust drives honest, metrics-based outcomes. And where relationships are measured based on defined goals and metrics which are agreed upon together. We base all of our work on demonstrated value and trust, not just to our clients, but to the procurement, finance and supply chain industries as a whole.
Get in touch
What’s on your marketing mind? Let’s chat.
Azul Partners, Inc.
625 North Michigan Ave.
Ste 1220
Chicago, IL 60611
Corporate Sales: 773.525.7406